An Open Letter to Rare
Your recent change to a new logo has caused a stir among the gaming community for changing what was a beacon of awesome in the days of the SNES and N64. I have similar feelings regarding this change but I will always have that treasured gold insignia to delight my memories for years to come.
Rare, I first met you when I was 9-year-old playing Donkey Kong Country on the SNES. Little did I know that the logo I would see there would become the determining factor in a lot of the games I bought. I knew the Rare logo meant quality and hours of super fun gameplay. The Donkey Kong Country games are evident of that. In fact, DKC2 is still my favorite game of all time.
Granted, you hit a few snags in the N64 days. I didn’t like DK64 that much mostly due to the DK Rap but you created Banjo-Kazooie, my favorite 3D platformer of all time. You also created Jet Force Gemini, a game ahead of its time that was truly innovative on a console that wasn’t created for the genre and you made it work.
My days were filled of fun playing your games. I bought a Gamecube for Star Fox Adventures. All my friends said it was stupid but I still had hope. It wasn’t a Star Fox game but it was a fantastic experience that I don’t regret to this day. The news of the buyout with Microsoft saddened everybody and everybody said it was the signaling of the death of the Rare we knew. I called them out on it and said it couldn’t be true.
You created Grabbed by the Ghoulies, while it wasn’t your best work, it was still highly ambitious and super fun. I never did beat it though thanks to that Grim Reaper. (For the kung-fu inspired Natal sequel, be sure to make it a bit easier.) Conker: Live and Reloaded was a great update to one of my favorite N64 games and you even added a fantastic multiplayer component that I played more than any other Xbox Live game.
The Xbox 360 saw Kameo, Perfect Dark Zero, Viva Pinata and the new Banjo. Thank you for all of them, they have provided me hours of entertainment.
As for the new logo, I realize that you’re changing to meet a new audience in Natal. Natal isn’t something that I’m particularly interested in but I know the geniuses at Rare are going to be creating some fantastic Natal games that gamers in their early years are going to come to love. They’re going to grow up seeing your new logo and see it as a sign of quality. They’re going to be doing the same things I did when buying games on the SNES and N64. You are still the same Rare I grew up and fell in love with. I will do anything I can to support you from the sidelines but I think our time together when I was a wee young one is up. Thanks for the memories. I know that when I have kids, I will be sure to introduce them to you.
Zach Walton, Rare fan through thick and thin
P.S. Donkey Kong Country 2 still has the best soundtrack ever created. Give David Wise my warmest regards.